Saturday, October 7, 2017

4 Tips for Using Instagram for Business

4 Tips for Using Instagram for Business

Instagram for business

Instagram becomes the fastest reach source on internet, it has over 700 million members who use it monthly. It has less competition and more engaged audience than the other social media like facebook or twitter.

This helps to increase the reach of your business with an opportunity to market your  products to the interested and more targeted audience without spending any amount of money to any paid website. Whether your strategy needs an update or you’re a newcomer to this social media network, you’ll find this four tip’s on how to use Instagram for business superbly useful.

Four tips for developing business through Instagram

1. Attract customers creatively

 In social media, your most important asset or downfall is your way of visualizing your products and services. Never underestimate it whiles you’re selling your products or services through Instagram. Focus on attracting the customers by different creative visuality of products, not just selling it directly to customers.

If your business is about providing services then show your customers about how you provide services to them, show your company culture, share you motive of doing this work with the world, or simply share some do’s or don’ts, Show this thing with some pictures, upload videos or upload Insta stories.

Try Instagram Stories

Instagram Stories is just like a slideshow and stay only for 24-hours, you can save it also for re-used later. This feature is a direct competitor for Snapchat and with more features than the Snapchat. There are some benefits of using Instagram Stories for brands:

* Stories which are uploaded by the people you follow are shown on the top of all post when you open your Instagram account. It catches the eye first and makes people see those stories before the posts.

* It helps in capturing the behind-the-scene content with not so high in quality as regular posts.

* It has so many features to do some experiment with videos you want to upload, features are: normal photo, short video, boomerang, a video filmed backward and live videos.

* Tagging other different accounts to show the collaboration and influencer marketing by putting @ with a name in the Instagram Stories.

* Some fun features also loaded in it like face filters, text form, and stickers which help to make the story more creative and eye catchy.

* Use hashtags and locations in your stories to make it more discoverable.

The photos and videos you upload on Instagram Stories will play in the sequence as they were added and you can add as many videos or photos you want. Instagram Stories introduced globally in March 2017 for making your business more easy and fast. This helps to attract more target audience and add more followers for business. It is also helpful for promotions of your business globally.

2. Create a winning profile 

As a company, you probably do a whole lot of things and offer even more solutions. Focus on your USP or your next big thing - be it an event, promotion or product launch. Make a habit of updating it day by day, it’s a shame that most brands use it only to link their website, but it could do so much more.

3. Build anticipation and offer exclusivity 

 Don’t make your customers unsatisfied by just showing the products details on your account, give them exciting offers on some particular days. Reward your loyal and regular customers with exclusive content. Let them be the first to know about new products, services or events.

4. Analyze your success and build on it 

 Social media management tools can help, though. You can use them not only to schedule your post on Instagram in advance but also use it as an analyst tool to measure the success of your business. Regularly count your followers, engagement and clicks to refine and improve your strategy. It also helps to track your performances for Instagram and all other key social media networks.

This is just a glimpse of how you merge your business with Instagram. To know more tips about using Instagram for business, enroll at Digital Technology Institute, New Delhi.

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